Audit Program on Corporate Social Responsibility: Community and Social Media Enterprise Approach

Author(s)

Ardhariksa Zukhruf K , Enjang Pera Irawan ,

Download Full PDF Pages: 110-119 | Views: 1514 | Downloads: 487 | DOI: 10.5281/zenodo.3483270

Volume 7 - January 2018 (01)

Abstract

The unavailability of the easy operational measurement of CSR definition makes the corporates have difficulty in determining the operational standard for evaluating CSR activities, which this is still being polemic. Consequently, CSR is not only difficult to evaluate but also it becomes the social program that cannot meet the suitable target. The purpose of this research is to audit or evaluate corporate social responsibility programs in Indonesia using community development and social media enterprise indicators. The research was conducted in one of an Indonesian company, PT TPPI.
This paper uses interpretive paradigm approach by the qualitative method and descriptive study. In this research, the researcher played as the main figure in collecting data that was influencing and forming the knowledge. The result of this research shows that well-implemented process which has been done by corporate is the aspects of People and Procedure. Meanwhile, in term of community development and social media enterprise, there was a gap analysis. The conclusion derived from this research on audit program of CSR using community development and social media enterprise indicators discovering the idea that TPPI’s position basically aimed to look further between the goal willing by the corporate and its current condition using the appropriate CSR program in order to meet suitable target as well as the corporate operational standard.

Keywords

Audit Program, CSR, Community Development Indicator, Social Media Indicator, RACE Analysis, Key Performance Indicators

References

                        i.            Ardianto, Elvinaro dan Sumirat, Soleh. 2004. Dasar-dasar Public Relations. Cetakan Ketiga. Remaja Rosdakarya, Bandung.

      ii.            Chariri, Anis, 2006. “The Dynamic of Financial Repoting Pratice An Indonesia Insurance Corporate: A Reflection of Javanese Views on An Ethical Social Relationship.”  Unpublished Thesis, PhD in Accounting University of Wollongong, Australia 

    iii.            Creswell, J. W, 2003. Research Design Qualitative, Quantitative and Mixed Methods Approaches 2ndEdition. Sage Publication Thousand Oaks, California

     iv.            Elkington, J. 1997. Cannibals with Forks: The Triple Bottom Line of 21st century Bussiness. Oxford, Ux K: Capstone

       v.            Elvinaro Ardianto.  2005.   Dasar-Dasar Public Relations. Bandung:  Remaja Rosdakarya

     vi.            Gregory, Anne. 2004. Public Relation Dalam Praktik. Jakarta: ErlanggaSoleh Soemirat &

   vii.            Greener, Toni. 2002. Public Relations dan Pembentukan Citranya. Cetakan Ketiga. Bumi Aksara, Jakarta.

 viii.            H.B Sutopo. 1988.  Pengantar Penelitian Kualitatif: Dasar-dasar Teoritis dan Praktis. Surakarta: Pusat Penelitian UNS Press

     ix.            Hopkins, M. 2007.  Corporate Social Responsibility and International Development. Is Business the Solution? Earthscan

       x.            Irianta, Yosal. 2004. Community Relations. Konsep dan Aplikasinya. Simbiosa Rekatama Media, Bandung.

     xi.            Jefkins, Frank. 2003. Public Relations. Edisi Kelima. Direvisi Oleh Daniel Yadin. Penerbit Erlangga, Jakarta.

   xii.            Kasali, Rhenald. 2005. Manajemen Public Relations. Jakarta. Ghalia Indonesia.

 xiii.            Kotler, Philip, 2007, Doing the Most Good for Your Corporate and Your Cause, New York, Thomas Dunne Books

 xiv.            Kriyantono,Rahmad. S.Sos, M.SI.  2007.   Teknik praktis Riset Komunikasi: Disertai Contoh Praktis Riset Media, Public Relations, Advertising, Komunikasi Organisasi, Komunikasi Pemasaran. Jakarta: Kencana

   xv.            King Report on Corporate Governance for South Africa. (2002). Parktown: Institute of Directors in Southern Africa.

 xvi.            Morimoto, Ash dan Hope (2004), Corporate Social Responsibility Audit: From Theory to Practice, Cambridge: The Judge Institute of Management, University of Cambridge

xvii.            Muh. Arief Effendi (2007). Implementasi Good Corporate Governance Melalui Corporate Social Responsibility.

xviii.            Mulyana,Deddy M.A., Ph.D & Dr, Prof. Solatun M.S. 2007. Metode Penelitian Komunikasi: Contoh-Contoh Penelitian Kualitatif dengan Pendekatan Praktis. Bandung:  PT. Remaja Rosdakarya.

                 xix.            Suharto, Edi (2006), Membangun Masyarakat Memberdayakan Rakyat: Kajian Stategis Pembangunan Kesejahteraan Sosial dan Pekerjaan Sosial, Bandung: Refika Aditama (cetakan kedua)  

Cite this Article: