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Brand Equity and Human Resource Image: Do Customer Really Care About HRM Image and Employer Brand? Author’s Details: (1)Muhammad Ahsan Athar-(2)Wasif Ali Waseer-(3)Muhammad Imran Taseer (1)National College of business Administration and Economics, Lahore (2)Faculty, University of Punjab, Lahore (3)National College of business Administration and Economics, Lahore Abstract: Previously, the literature of Human resource image and BrandRead More
Influence of Perceived Risk on Consumer Purchase Decision: A Comparative Study of Middle and Upper Class of Pakistan Author Details: Zaeema Asrar-Assistant Professor-Department of Commerce-University of Karachi Abstract: Risk or uncertainty halts any type of decision, especially when it is perceived. It is a common and rational behavior of any human being to divert hisRead More
Abstract The purpose of this paper is to identify the factors affecting the decisions of managers of small and medium enterprises (SMEs) in Vietnam to utilize external financial audit service. The theoretical lens of the paper based on Principal Agency Theory and Theory of Reasoned Action (TRA). A structured questionnaire survey of 116 SMEs wasRead More
Identifying and Developing Competencies Required For Business Managers in Global Environment Author Details: Dr. Zahi Yaseen-Assistant Professor HRM-City University College of Ajman Abstract: The goal of this research is to identify managerial competencies that business managers should develop in order to achieve their organizational goals in a global environment. A mixed method is utilized for thisRead More
Abstract Most of the studies on talent management have focused on aspects of talent attraction, talent development, talent succession, talent retention within the corporate world. Very less attention has been paid to determine the effect of these aspects in non-profit organizations by practioners and academia. Knowing the effect of above mentioned areas in non-profit organizationsRead More
Evaluation Model of Competitiveness Strategies in Small and Medium Industrial Firms Author’s Details: (1) Molina Morejón Víctor, (2) Zárraga Cano Lucila, (3) Molina Romero Víctor, (4) Gonzales Flores Oscar – (1)(4) Universidad Autónoma de Coahuila unidad Torreón, (2) Universidad del Caribe, (3) Especialista Principal de Explotación y Régimen de la Empresa Termoeléctrica de Cienfuegos AbstractRead More
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The International Journal of Management Sciences and Business Research (IJMSBR) is comprehensive a academic resource for both scholars and practitioners interested in reading and benefiting from the updated academic and professional research. The journal also gives academics and students the opportunity to critically compare research that enrich knowledge in various disciplines. Published research is truly professional and meets high academic standards and collaboration among scholars is highly promoted by the editorial board of the journal. I am highly satisfied with all procedures followed by this journal form the moment of submission till publication and I am sure that (IJMSBR) will be highly considered for upcoming research papers.