The Bliss and Nuisance in Communal Entrepreneurship

Author(s)

Hasnain Javed , Prof Dr Cai Li , Majid Murad , Saba Fazal Firdousi ,

Download Full PDF Pages: 108-127 | Views: 1086 | Downloads: 282 | DOI: 10.5281/zenodo.3614735

Volume 8 - October 2019 (10)

Abstract

Shoppers frequently offer and support their enthusiasm for an item, a brand or an action with other similar aficionados in recreational gatherings called clans. Upheld by the clan, some enthusiastic prosumers go to the business enterprise. Following an interpretive motivation, this examination investigates 15 enterprising activities in retrogaming clans. The paper means to exactly report this kind of eccentric enterprise and investigate the job of the clan in supporting the procedure. In particular, we talk about the embeddedness of such extends and the steady and rebellious impact of clan individuals.

Keywords

tribal, communal entrepreneurship, clans, bliss, nuisance

References

          i.        Adner, R. (2017). Ecosystem as structure: An actionable construct for strategy. Journal of Management, 43(1), 39–58.

ii.      Aldrich, H. E., & Kenworthy, A. L. (1999). The accidental entrepreneur: Campbellian antinomies and organizational foundings. In J. A. C. Baum, & B. McKelvey (Eds.).Variations in Organization science: In honor of Donald T. Campbell (pp. 19–33).Newbury Park, CA: Sage.

iii.    Arnould, E. J., & Price, L. L. (1993). River magic: Extraordinary experience and the extended service encounter. Journal of Consumer Research, 20(1), 24–45.

iv.     Arnould, E. J., Price, L. L., & Otnes, C. (1999). Making magic consumption: A study of white-Water river rafting. Journal of Contemporary Ethnography, 28(1), 33–68.

v.       Arnould, E. J., & Rose, A. S. (2016). Mutuality: Critique and substitute for Belk's “sharing”. Marketing Theory, 16(1), 75–99.

vi.     Arnould, E. J., & Thompson, C. J. (2005). Consumer culture theory (CCT): Twenty years of research. Journal of Consumer Research, 31(4), 868–882.

vii.   Arnould, E. J., & Wallendorf, M. (1994). Market-oriented ethnography: Interpretation building and marketing strategy formulation. Journal of Marketing Research, 484–504.

viii. Bahl, S., & Milne, G. R. (2007). 15 mixed methods in interpretive research: An application to the study of the self concept. Handbook of qualitative research methods in marketing. 198.

ix.     Beer, D., & Burrows, R. (2010). Consumption, prosumption and participatory web cultures an introduction. Journal of Consumer Culture, 10(1), 3–12.

x.       Belk, R. W. (1990). The role of possessions in constructing and maintaining a sense of past. ACR North American Advances.

xi.     Belk, R. W. (Ed.). (2007). Handbook of qualitative research methods in marketing. Edward Elgar publishing.

xii.   Belk, R. W., Ger, G., & Askegaard, S. (2003). The fire of desire: A multisited inquiry into consumer passion. Journal of Consumer Research, 30(3), 326–351.

xiii. Biraghi, S., Gambetti, R., & Pace, S. (2018). Between tribes and markets: The emergence of a liquid consumer-entrepreneurship. Journal of Business Research. http://dx.doi.org/10.1016/j.jbusres.2018.03.018.

xiv. Bird, B. J. (1989). Entrepreneurial behavior. Engineering Management Journal, 1(4), 37–40.

xv.   Breugst, N., Domurath, A., Patzelt, H., & Klaukien, A. (2012). Perceptions of entrepreneurial passion and employees' commitment to entrepreneurial ventures.Entrepreneurship Theory and Practice, 36(1), 171–192.

xvi. Brewer, J., & Hunter, A. (1989). Multimethod research: A synthesis of styles. Sage Publications, Inc.

xvii.                       Brown, S. (2007). Harry Potter and the fandom menace. Consumer Tribes, 177–191.

xviii.                     Brown, S., Kozinets, R. V., & Sherry, J. F., Jr. (2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, 67(3), 19–33.

xix. Bryman, A., & Bell, E. (2007). Business Research Methods. New York: Oxford University Press, USA.

xx.   Camus, S. (2002). Les mondes authentiques et les stratégies d'authentification: Analyse duale consommateurs/distributeurs. Décisions Marketing, 37–45.

xxi. Cardon, M. S., Wincent, J., Singh, J., & Drnovsek, M. (2009). The nature and experience of entrepreneurial passion. Academy of Management Review, 34(3), 511–532.

xxii.                       Chen, X.-P., Yao, X., & Kotha, S. (2009). Entrepreneur passion and preparedness in business plan presentations: A persuasion analysis of venture Capitalists' funding decisions. The Academy of Management Journal, 52(1), 199–214.

xxiii.                     Choi, H., & Burnes, B. (2016). How consumers contribute to the development and continuity of a cultural market. Consumption, Markets and Culture, 19(6), 576–596.

xxiv.                      CNC Ifop (2015). Les pratiques de consommation de jeux vidéo des Français. http://www. cnc.fr/web/fr/publications/-/ressources/7870223.

xxv.                        Cova, B., & Cova, V. (2001). Tribal aspects of postmodern consumption research: The case of French in-line roller skaters. Journal of Marketing Management, 1(1), 67–76.

xxvi.                      Cova, B., & Cova, V. (2002). Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing, 36(5/6), 595–620.

xxvii.                    Cova, B., & Cova, V. (2012). On the road to prosumption: marketing discourse and the development of consumer competencies. Consumption Markets & Culture, 15(2), 149–168.

xxviii.                  Cova, B., & Dalli, D. (2009). Working consumers: The next step in marketing theory?Marketing Theory, 9(3), 315–339.

xxix.                      Cova, B., Dalli, D., & Zwick, D. (2011). Critical perspectives on consumers' role as ‘producers’: Broadening the debate on value co-creation in marketing processes. Marketing Theory, 11(3), 231–241.

xxx.                        Cova, B., & Ezan, P. (2008). La confusion des rôles de consommateur et de producteur dans les communautés de marque: Une complicité dangereuse? Décisions Marketing, 52, 51–60.

xxxi.                      Cova, B., Ezan, P., & Fuschillo, G. (2013). Zoom sur l'autoproduction du consommateur. Revue Française de Gestion, 5, 115–133.

xxxii.                    Cova, B., & Guercini, S. (2016). Passion et entrepreneuriat: Vers un entrepreneur tribal? Revue de l'Entrepreneuriat, 16, 15–42.

xxxiii.                  Cova, B., Kozinets, R. V., & Shankar, A. (2007). Tribes, Inc.: the new world of tribalism.Consumer Tribes, 3–26.

xxxiv.                  Cova, B., & Pace, S. (2006). Brand community of convenience products: New forms of customer empowerment-the case “My Nutella The Community”. European Journal of Marketing, 40(9/10), 1087–1105.

xxxv.                    Cova, B., & Shankar, A. (2012). Tribal marketing. In L. Peñaloza, N. Toulouse, & L. M.Visconti (Eds.). Marketing management: A cultural perspectiveRoutledge.

xxxvi.                  Dahl, M. S., & Sorenson, O. (2009). The embedded entrepreneur. European Management Review, 6(3), 172–181.

xxxvii.                Dardot, P., & Laval, C. (2015). Commun: essai sur la révolution au XXIe siècle. La Découverte.

xxxviii.              Davis, F. (1979). Yearning for yesterday: A sociology of nostalgia. Free Press.

xxxix.                  De Certeau, M. (1980). L ‘invention du quotidien 1: Arts de vivre (Gallimard Ed.). .

xl.     Dolbec, P. Y., & Fischer, E. (2015). Refashioning a field? Connected consumers and institutional dynamics in markets. Journal of Consumer Research, 41(6), 1447–1468.

xli.   Dujarier, M. A. (2008). Le travail du consommateur, de mac do à E-bay, comment nous coproduisons ce que nous consommons. Paris: La découverte.

xlii. Etzioni, A. (1987). The responsive community (I & we). The American Sociologist, 18(2), 146–157.

xliii.                       Figueiredo, B., & Scaraboto, D. (2016). The systemic creation of value through circulation in collaborative consumer networks. Journal of Consumer Research, 43(4), 509–533.

xliv.                       Firat, A. F., & Venkatesh, A. (1993). Postmodernity: The age of marketing. International Journal of Research in Marketing, 10(3), 227–249.

xlv. Fisher, G. (2012). Effectuation, causation, and bricolage: A behavioral comparison of emerging theories in entrepreneurship research. Entrepreneurship Theory and Practice, 36(5), 1019–1051.

xlvi.                       Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343–373.

xlvii.                     Franke, N., & Shah, S. (2003). How communities support innovative activities: An exploration of assistance and sharing among end-users. Research Policy, 32(1), 157–178.

xlviii.                   Gartner, W. B. (1993). Words lead to deeds: Towards an organizational emergence vocabulary. Journal of Business Venturing, 8(3), 231–239.

xlix.                       Gould, S. J. (1991). La vie est belle. Éd. du Seuil.

l.        Goulding, C. (1999). Heritage, nostalgia, and the “grey” consumer. Journal of Marketing Practice: Applied Marketing Science, 5(6/7/8), 177–199.

li.      Goulding, C., & Saren, M. (2007). Gothic'entrepreneurs: A study of the subcultural commodification process. Consumer Tribes, 227–242.

lii.    Goulding, C., Shankar, A., & Canniford, R. (2013). Learning to be tribal: Facilitating the formation of consumer tribes. European Journal of Marketing, 47(5/6), 813–832.

liii.  Grewal, R., Lilien, G. L., & Mallapragada, G. (2006). Location, location, location: How network embeddedness affects project success in open source systems. Management Science, 52(7), 1043–1056.

liv.   Hakken, D. (2010). Computing and the crisis: The significant role of new information technologies in the current socio-economic meltdown. tripleC: communication, capitalism & critique. Open Access. Journal for a Global Sustainable Information Society, 8(2), 205–220.

lv.     Hargadon, A. B., & Bechky, B. A. (2006). When collections of creatives became creative collectives: A field study of problem solving at work. Organization Science, 17(4), 484–500.

lvi.   Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing, 17(5), 403–426.

lvii. Hebdige, D. (1979). Subculture: The meaning of style. Taylor & Francis e-Library.

lviii.                       Henricks, M. (2002). Not just a living: The complete guide to creating a business that gives you a life. Basic Books.

lix.   Hirschman, E. C., & Panther-Yates, D. (2007). Romancing the gene: Making myth from ‘hard science’ (2007). In R. W. Belk (Ed.). Handbook of qualitative research methods in marketing. Edward Elgar Publishing.

lx.     Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132–140.

lxi.   Holt, D. B. (1995). How consumers consume: A typology of consumption practices.Journal of Consumer Research, 22(1), 1–16.

lxii. Hong, R., & Chen, V. H. H. (2014). Becoming an ideal co-creator: Web materiality and intensive laboring practices in game modding. New Media & Society, 16(2), 290–305. Huizinga, J. (1951). Essai sur la fonction sociale du jeu. Gallimard.

lxiii.                       Humphreys, A., & Grayson, K. (2008). The intersecting roles of consumer and producer: A critical perspective on co-production, co-creation and prosumption. Sociology Compass, 2(3), 963–980.

lxiv.                       Ivory, J. D. (2006). Still a man's game: Gender representation in online reviews of video games. Mass Communication & Society, 9(1), 103–114.

lxv. Kates, S. M., & Belk, R. W. (2001). The meanings of lesbian and gay pride day: Resistance through consumption and resistance to consumption. Journal of Contemporary Ethnography, 30(4), 392–429.

lxvi.                       Katz, J., & Gartner, W. B. (1988). Properties of emerging organizations. Academy of Management Review, 18(3), 429–442.

lxvii.                     Kessous, A., & Roux, E. (2008). A semiotic analysis of nostalgia as a connection to the past. Qualitative Market Research: An International Journal, 11(2), 192–212.

lxviii.                   Kjeldgaard, D., Askegaard, S., Rasmussen, J.Ø., & Østergaard, P. (2017). Consumers' collective action in market system dynamics: A case of beer. Marketing Theory, 17(1), 51–70.

lxix.                       Koch, S., & Bierbamer, M. (2016). Opening your product: Impact of user innovations and their distribution platform on video game success. Electronic Markets, 26(4), 357–368.

lxx. Kotler, P. (1986). The prosumer movement: A new challenge for marketers. NA-Advances in Consumer Research, 13.

lxxi.                       Kozinets, R. V. (1997). “I want to believe”: A netnography of the X-philes' subculture of consumption. Advances in Consumer Research, 24, 470–475.

lxxii.                     Kozinets, R. V. (1999). E-tribalized marketing?: The strategic implications of virtual communities of consumption. European Management Journal, 17(3), 252–264.

lxxiii.                   Kozinets, R. V. (2001). Utopian enterprise: Articulating the meanings of Star Trek's culture of consumption. Journal of Consumer Research, 28(1), 67–88.

lxxiv.                    Kozinets, R. V. (2002). Can consumers escape the market? Emancipatory illuminations from burning man. Journal of Consumer Research, 29(1), 20–38.

lxxv.                      Levy, S. J. (1959). Symbols for sale. Harvard Business Review, 37(4), 117–124.

lxxvi.                    Levy, S. J. (1985). Dreams, fairy tales, animals, and cars. Psychology and Marketing, 2(2), 67–81.

lxxvii.                  Lüthje, C. (2003). Customers as co-inventors: An empirical analysis of the antecedents of customer-driven innovations in the field of medical equipment. Proceedings of the 32th EMAC conference (Glasgow).

lxxviii.                Maffesoli, M. (1988). Le temps des tribus: le déclin de l'individualisme dans les sociétés de masse. Librairie des Méridiens.

lxxix.                    Maffesoli, M. (1996). The time of the tribes.

lxxx.                      Maffesoli, M. (2007). Le réenchantement du monde. Paris: La Table Ronde.

lxxxi.                    Maffesoli, M. (2011). Morale, éthique, déontologie. Presses Universitaires de France185–226.

lxxxii.                  Martin, D. M., & Schouten, J. W. (2014). Consumption-driven market emergence. Journal of Consumer Research, 40(5), 855–870.

lxxxiii.                McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community.Journal of Marketing, 66(1), 38–54.

lxxxiv.                McArthur, J. A. (2009). Digital subculture: A geek meaning of style. Journal of Communication Inquiry, 33(1), 58–70.

lxxxv.                  McCracken, G. (1988). The long interview. Newbury Park, CA: Sage.

lxxxvi.                Moisio, R., Arnould, E. J., & Gentry, J. W. (2013). Productive consumption in the classmediated construction of domestic masculinity: Do-It-Yourself (DIY) home improvement in men's identity work. Journal of Consumer Research, 40(2), 298–316.

lxxxvii.              Muniz, A. M., & O'guinn, T. C. (2001). Brand community. Journal of Consumer Research, 27(4), 412–432.

lxxxviii.            O'Guinn, T. C., & Faber, R. J. (1989). Compulsive buying: A phenomenological exploration. Journal of Consumer Research, 16(2), 147–157.

lxxxix.                Parmentier, G., & Gandia, R. (2013). Managing sustainable innovation with a user community toolkit: The case of the video game Trackmania. Creativity and Innovation Management, 22(2), 195–208.

xc.   Ritzer, G. (1983). The “McDonaldization” of society. The Journal of American Culture, 6(1), 100–107.

xci. Ritzer, G. (2014). Automating prosumption: The decline of the prosumer and the rise of the prosuming machines. Journal of Consumer Culture, 15(3), 407–424.

xcii.                       Ritzer, G. (2015). Prosumer capitalism. The Sociological Quarterly, 56(3), 413–445.

xciii.                     Ritzer, G., & Jurgenson, N. (2010). Production, consumption, prosumption the nature of capitalism in the age of the digital ‘prosumer. Journal of Consumer Culture, 10(1), 13–36.

xciv.                      Roux, D. (2007). La résistance du consommateur: Proposition d'un cadre d'analyse. Recherche et Applications en Marketing, 22(4), 59–80.

xcv.                        Saleilles, S. (2006). L'imbrication projet de vie/projet entrepreneurial chez les entrepreneurs néo-ruraux. Management & Sciences Sociales, 1(1), 57–68.

xcvi.                      Sarasvathy, S. D. (2001). Causation and effectuation: Towards a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of Management Review, 26(2), 243–288.

xcvii.                    Scaraboto, D. (2015). Selling, sharing, and everything in between: The hybrid economies of collaborative networks. Journal of Consumer Research, 42(1), 152–176.

xcviii.                  Scaraboto, D., & Fischer, E. (2012). Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets. Journal of Consumer Research, 39(6), 1234–1257.

xcix.                      Schau, H. J., Muñiz, A. M., Jr., & Arnould, E. J. (2009). How brand community practices create value. Journal of Marketing, 73(5), 30–51.

c.       Schouten, J. W., Martin, D. M., Blakaj, H., & Botez, A. (2016). From counterculture movement to mainstream market. Assembling consumption: researching actors, networks and markets (pp. 21). .

ci.     Schouten, J. W., & McAlexander, J. H. (1995). Subcultures of consumption: An ethnography of the new bikers. Journal of Consumer Research, 22(1), 43–61.

cii.   Shah, S. K., & Tripsas, M. (2007). The accidental entrepreneur: The emergent and collective process of user entrepreneurship. Strategic Entrepreneurship Journal, 1(1), 123–140.

ciii. Shankar, A., Cherrier, H., & Canniford, R. (2006). Consumer empowerment: A Foucauldian interpretation. European Journal of Marketing, 40(9/10), 1013–1030.

civ. Smilor, R. W. (1997). Entrepreneurship: Reflections on a subversive activity. Journal of Business Venturing, 12(5), 341–346.

cv.   Spigel, B. (2017). The relational organization of entrepreneurial ecosystems. Entrepreneurship Theory and Practice, 41(1), 49–72.

cvi. Spiggle, S. (1994). Analysis and interpretation of qualitative data in consumer research. Journal of Consumer Research, 21(3), 491–503.

cvii.                       Stauth, G., & Turner, B. S. (1988). Nostalgia, postmodernism and the critique of mass culture. Theory, Culture & Society, 5(2), 509–526.

cviii.                     Thompson, C. J., & Coskuner-Balli, G. (2007). Enchanting ethical consumerism: The case of community supported agriculture. Journal of Consumer Culture, 7(3), 275–303.

cix. Thompson, C. J., & Hirschman, E. C. (1995). Understanding the socialized body: A poststructuralist analysis of consumers' self-conceptions, body images, and self-care practices. Journal of Consumer Research, 22(2), 139–153.

cx.   Thompson, C. J., Locander, W. B., & Pollio, H. R. (1994). The spoken and the unspoken: A hermeneutic approach to understanding the cultural viewpoints that underlie consumers' expressed meanings. Journal of Consumer Research, 21(3), 432–452.

cxi. Toffler, A. (1980). The third wave. New York: Morrow27–28.

cxii.                       Troye, S. V., & Supphellen, M. (2012). Consumer participation in coproduction: “I made it myself” effects on consumers' sensory perceptions and evaluations of outcome and input product. Journal of Marketing, 76(2), 33–46.

cxiii.                     Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1–17.

cxiv.                      Venkataraman, S., & Shane, S. (2000). The promise of entrepreneurship as a field of research. Academy oi Management Review, 25(1), 217–226.

cxv.                        Von Hippel, E. (2005). Democratizing innovation: The evolving phenomenon of user innovation. Journal für Betriebswirtschaft, 55(1), 63–78.

cxvi.                      Von Krogh, G., & Von Hippel, E. (2006). The promise of research on open source software. Management Science, 52(7), 975–983.

cxvii.                    Watson, M., & Shove, E. (2008). Product, competence, project and practice: DIY and the dynamics of craft consumption. Journal of Consumer Culture, 8(1), 69–89.

cxviii.                  Yinger, J. M. (1982). Countercultures: The promise and peril of a world turned upside down. New York: Free Press. Structures of capital: The social organization of the economy. In S. Zukin, & P. DiMaggio (Eds.). CUP archive special sources.

Cite this Article: