Creating and Sustaining a Unique Brand Position in Consumer Mind: A Conceptual Model for Distinction and Adaptability in a Dynamic Market Using Digital Innovations, including Cryptocurrencies and Tokens
Abstract References
Author(s): Masoud Lajevardi ,
Masoud Lajevardi, Creating and Sustaining a Unique Brand Position in Consumer Mind: A Conceptual Model for Distinction and Adaptability in a Dynamic Market Using Digital Innovations, including Cryptocurrencies and Tokens, International Journal of Management Sciences and Business Research 08(2025):20-33 DOI:
Pages: 20-33 Views: 20 Downloads: 4
