Surveying The Reasons Of The Cold Acceptance About Online Purchasing Of Electronic Goods In Iran.

Author(s)

Hafez Aberoomandi , Farhang Abroomandi ,

Download Full PDF Pages: 44-51 | Views: 356 | Downloads: 99 | DOI: 10.5281/zenodo.3463792

Volume 4 - December 2015 (12)

Abstract

Nowadays, the commercial competition has been increased in many areas of business, especially in electronic business all around the world, hence improvement of the customers’ retaining, and enhancement of their loyalty has been more difficult, however, supplying their needs can assist to improve customer’s loyalty. The main purpose of the current research is finding the most important factors of continuous purchase of the online shoppers through the commercial websites. In the current research, in order to data gathering, according to surveying on fourteen hypotheses, 384 questionnaires were collected after distributing among responders, so, all hypotheses were approved after analyzing data. 

Keywords

loyalty, quality of the electronic services, satisfaction, trust, perceived value.a

References

  1. Ajzen I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes: 50:179-211.
  2. Allport, G. W. 1935. Attitudes. In Handbook of social psychology. Edited by C. Murchison, 798–844. Worcester, MA: Clark Univ. Press.
  3. Bajaj, I. & Fishbein, M. (1990). A feedbackmodel to understand information system usage. Information and management 33:213-224
  4. Bandura, A. (1982) Self efficacy mechanism in human agency. American Pcychologist 37:122-147
  5. Barber, B. (1983) The Logic and Limits of Trust. New Brunswick: RutgersUniversity Press.
  6. Boksberger, P.E., Bieger, T. & Laesser, C. (2007). Multidimentional analyses of perceived risk in commercial air traval. Journal of Air Travel Management 13 (2) :90-96.
  7. Cunningham, L., F; Gerlach, J., Harper, D., Michael; "ASSESSING PERCEIVED RISK OF CONSUMERS IN INTERNET AIRLINE RESERVATIONS SERVICES"; Journal of Air Transportation, 2004, Vol. 9, No. 1.
  8. Chen, K., Tarn, J.M, Han, B (2004),”Internet dependency: its impact on online behavioral patterns in e-commerce”, Human System Management, 23(1):49-58.
  9. Davis, F.D (1991). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly 13 (3): 319-340.
  10. Davis, F.D., Bagozzi, R.P.& Warshaw, P.R. (1989). User acceptance of computer technology: a comparison of two theorical models. Management Science, 25:8.
  11. Doney, P.M. & Cannon, J.P. (1997). An examination of the nature of trust in buyer-seller relationship. Journal of Marketing 61 (April):35-51.
  12. Eagly, A.H. and Chaiken, S. (1998) Attitude structure and function, in D.T. Gilbert, S.T. Fiske and G. Lindzey (eds) The Handbook of Social Psychology. New York: McGraw-Hill.
  13. Festinger, L. (1954). A theory of social comparison processes. Human relations, 7(2), 117-140.
  14. Flavian, C. & Guinaliu, M.(2006). Costumer trust, Perceived security, and privacy policy: three basic elements of loyalty to a website. Industrial Management & Data Systems 106 (5/6): 601- 620.
  15. Gefen, D. & Straub, D.W. (2000). The relative importance of perceived ease of use in IS adoption: a study of e-commerce adoption. Journal of the Association for Information System 1 (October): 1-15.
  16. Janverpaa, S.L. & Todd, P.A. (1997). Is there a future for ratailing on the internet. In R.A. Peterson (Eds.), Electronic Marketing and the Consumer. Thousand Oaks, Sage Publication.
  17. Kamarulzaman, Y.(2000). Adoption of travel e-shopping in the UK International. Journal of Retail & Distribution Management 35 (9): 703-719.
  18. Kim, H.; Kim, T. & Shin, S. (2009). Modeling roles of subjective norms and e-Trust in customer‟s acceptance of airline B2C e-Commerce website. Tourism Management 30(2):266-277.
  19. Kimery, Kathryn M. and McCord, Mary (2002) "Third Party Assurances: Mapping the Road to Trust in eRetailing," Journal of Information Technology Theory and Application (JITTA): Vol. 4: Iss. 2, Article 7.
  20. Koufaris, M. & Hampton-Sousa, W. (2002). Costumer trust online. Examining the role of the experience with the website. CIS working papers Series.
  21. Loebbecke, C., "e-Business trust concepts based on seals and insurance solutions", Department of Media Management, University of Cologne, Pohligstr, Germany, Information Systems and e-Business Management © Springer-Verlag 2003.
  22. Morgan, R & Hunt, S. (1994). The commitment trust theory of relationship marketing. Journal of marketing 58 (july): 20-38.
  23. Pavlou, P. A. 2003. Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7 (3), 101-134. 8-McKnight, D. H., Cummings, L. L., & Chervany, N. L. (1998). Initial trust formation in new organizational relationships. Academy of Management Review, 23, 473– 490.
  24. Rohm, A. & Swaminathan, V. (2004). A typology of online shoppers based on shopping motivation. Journal of business management 13(2): 263-278.
  25. Roger C. Mayer, James H. Davis and F. David Schoorman, The Academy of Management Review Vol. 20, No. 3 (Jul., 1995), pp. 709-734
  26. Simpson T. W., "e-Trust and reputation", Ethics Inf Technol (2011) 13:29–38.
  27. Ulga, W. & Eggert, A. (2005) Relationship value in business markets: the construct and its dimensions. Journal of Business to Business Marketing, 12 (1): 73-99
  28. Vrecholoupolos, A., Siomkos, G. & Doukidis, G. (2001). Internet shopping adoption by Greek consumers. Europian Journal of Innovation Management, 4(3): 142-152

Cite this Article: