Social Marketing Theories and Decision Making in Disease out Break in Nigeria

Author(s)

Dr.Ezekiel Maurice Sunday , Akpan Joy Samuel ,

Download Full PDF Pages: 128-132 | Views: 1260 | Downloads: 382 | DOI: 10.5281/zenodo.3473899

Volume 6 - December 2017 (12)

Abstract

The control of disease situation in Nigeria and other parts of Africa is always marred with fire-Bridget approach. Often social marketing approach and the lessons from various theories are neglected. However, there are always with us. Public health issues are better combated with social marketing as well medical approaches. The use of the two approaches results in better disease outbreak management. Social marketing practice is meant to change behaviour and achieve optimum societal wellbeing. Social marketing has found greater application in public health and it theories dependable inpredicting behaviour of various primary target audiences in the event of disease crisis. The result of targeted behaviour is always influenced by the behavior of others as explained bysocial cognitive theory and social Ecological theories of social marketing.The implications of these theories are important in designing social marketing programmes targeted to specific audiences.

Keywords

Social Marketing, social cognitive, social ecological, Target audience, Ebola Virus.

References

        i.            Answers article (2012). 5 important ecology facts [online]. Accessed http//:www.animals.answers.com. Retrieve June 11, 2015

      ii.            Bandura (1986).Social foundations of thought and action: a social cognitive theory. Engelwood cliffs. New York: Prentice Hall.

    iii.            Bandura (2001). Social cognitive theory: an agentic perspective. Annual reviews, Stanford University

    iv.            Dele, O. (2012).Understanding Social Marketing and its imperatives for Nigeria. Retrieve on 17/09/13@http://www.brandcrunch.com.ng/bnrch/index.php/opinions/227-understanding-social-marketing-and-its-imperatives-for-nigeria

       v.            Heidi, D. (2011). Social cognitive theory [online]. Accessed http//:www.education.com. [Retrieved June 11, 2015]

    vi.            Honeyman, S .(2011)Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar.Available @http://www.econbiz.de/en/search/detailed-view/doc/all/save-water-saves-lives-clean-drinking-water-reduces-diarrhea-related-mortality-in-madagascar-honeyman-steven/10003941620/?no_cache=1

 vii.            Houghton, A. (2008). Social marketing set to make a big Difference to business. Retrieved on 02/07/2013Available @wwww.world business.co.uk/livernews

 viii.            Jackson, S., Perkins, F., Khandor, E., Cordwell, L., Hamann, S., &Buasai, S. (2007), “Capacity Building. Integrated health promotion strategies: a contribution to tackling current and future health challenges”.Health Promotion International, Vol. 21 , pp.

    ix.            Kotler, P and Zaltman, G.(1971) Social Marketing:An Approach to planned social change.Journal of marketing, 35(3) 3-12

      x.            Ling, J .C, Franklin, B.A. K, Lindsteadt, J. F and Gearon, S. N(1992) social marketing:its  Place in Public health. Annual Review of Public health, 13 341-362.

    xi.            Merson,M.H., Black, R. E. and Mills, A. J. (2006).International Public health: Diseases programs, system and policies.Sudbewy,M,A:Jones and BartlettPublisher

   xii.            Mogaba j. E., Ogbidi J. B., Mbum P. A., (2012).Psychology (principles and concepts). Calabar: University of Calabar Printing Press.

 xiii.            Oetzel, J. G., Ting-Toomey, S., Rinderle, S. (2006). Conflict communication in contexts: A social ecological perspective. In J. G. Oetzel& S. Ting-Toomey (Eds.), The SAGE Handbook of Conflict Communication. Thousand Oaks, CA: Sage.

xiv.            Olujide,J .O and Gbadeyan, R. B. (2006) Social marketing concept and Nigeria situation.Journal of sociology, 2 (6) 118.

   xv.            Pajares (1996) in Schunk& Zimmerman (1994; 1998).Learning and achievement.

 xvi.            Robert, S. (2009). Tough times never last, but tough people do! 7th edition. Ibadan: scripture union Nig. press and books limited.

xvii.            Rossem, R, V and Meeker ,D.(2007) The reach and impact of social marketing and  reproductive health communication Campaign in Zambia” Biomed central Public health.

xviii.            Schunk& Zimmerman (1994; 1998).Learning and achievement.

 xix.            Shaw, W (2011)Creating a commercial market for insecticide-treated mosquito nets in Nigeria.Availabe @http://www.econbiz.de/en/search/detailed-view/doc/all/creating-a-commercial-market-for-insecticide-treated-mosquito-nets-in-nigeria-shaw-willard/10003941615/?no_cache=1

   xx.            Victor, L. (2014). Infected media [online]. Accessed http//:www.time.com

 xxi.            Wikipedia article (2009). Fear.Accessed http//:en.wikipedia.com. [Retrieved May 26, 2015]

xxii.            Zinkhan, Price et al (2002) in Mogaba J. E., Ogbidi J. B., Mbum P. A., (2012). Psychology: Principles and concepts. Calabar: university of calabar printing press.

Cite this Article: