Digital Marketing Sustainability

Author(s)

Dr. Masood Hassan , Beenish Kazmi , Humayun Soomro ,

Download Full PDF Pages: 124-134 | Views: 365 | Downloads: 95 | DOI: 10.5281/zenodo.6910821

Volume 11 - April 2022 (04)

Abstract

In the fields of marketing and sustainability, significant progress has been accomplished. but, there’s still a significant gap between societal and market behavior and attitudes about sustainability, as well as companies' ability to comprehend and respond to this trend. Filling this void will need the use of digital marketing. However, there is a scarcity of research on digital marketing and sustainability. The objective of this study is to take a gander at the writing on the point from 2009 to 2018, to foster an exploration plan on computerized promoting and manageability. This study agenda has been prepared based on a prior bibliometrics analysis that identifies the main difficulties in the field of computerized advertising and manageability: (3) advanced green promoting; (1) client concentration and incentive; (2) computerized buyer conduct; (4) upper hand; (5) store network; and (6) capacities are variables to consider. This work adds to the progress of modernized exhibiting and viability research by perceiving different difficulties for the field that lead to future assessment orientation and propelling the improvement of one more investigation approach fit for closing the acceptability opening among society and business.

Keywords

Digital Marketing, Sustainability, Computerized Advertising.

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