Dr. Masood Hassan Publications

The Link between Urbanization and Economic Growth

Abstract References DOI: 10.5281/zenodo.6911875

Author(s): Dr. Masood Hassan , Ahmed Amin , Muhammad Shakir , Abdullah Imran , Rameen Shaikh ,

Pages: 13-25 Views: 311 Downloads: 89

Challenges in Writing a Research Thesis-Dissertation: Its effect on PhD Students

Abstract References DOI: 10.5281/zenodo.6368126

Author(s): Dr. Masood Hassan , Gohar Ali , Muhammad Ishaq , Dr Ishrat Ishaq , Malik Irfan Ahmed ,

Pages: 35-42 Views: 400 Downloads: 108

Integrated Supply Chain in Solar Energy Sector

Abstract References DOI: 10.5281/zenodo.6911163

Author(s): Dr. Masood Hassan , Syed Abdul Ahad , Mohammad Usman , Abdul Rahim , Malik Muhammad Bilal ,

Pages: 28-56 Views: 342 Downloads: 83

The Relationship between Unemployment and Inflation Rates in Pakistan

Abstract References DOI: 10.5281/zenodo.6911884

Author(s): Dr. Masood Hassan , Muhammad Hammad Alam , Qasim Hamid Memon , Muhammad Shahzar Sani ,

Pages: 26-35 Views: 338 Downloads: 97

A Review on the Importance of Cashless Transactions

Abstract References DOI: 10.5281/zenodo.6368135

Author(s): Dr. Masood Hassan , Gohar Ali , Malik Irfan Ahmed ,

Pages: 43-52 Views: 429 Downloads: 102

The Impact of Advertising on Consumer Buying Behaviour

Abstract References DOI: 10.5281/zenodo.6911243

Author(s): Dr. Masood Hassan , Fariha Arshad , Muhammad Zaid , Kulsoom Nadeem , Osama Anees Darbari ,

Pages: 57-69 Views: 384 Downloads: 92

Customer Satisfaction in Banking Industry of Pakistan

Abstract References DOI: 10.5281/zenodo.6911912

Author(s): Dr. Masood Hassan , Shahbaz Sheikh , Awais Ahmad , Ali Hyder Lakhani , Abdul Samad , Muhammad Owais Ahmed ,

Pages: 36-58 Views: 391 Downloads: 88

The Impact of Workplace Sexual Harassment among Women and Workplace Ostracism on Personal or Organizational Deviance with the mediating effect of Self-Efficacy

Abstract References DOI: 10.5281/zenodo.6911319

Author(s): Dr. Masood Hassan , Hafsa Saleem , Muhammad Omer Khalid ,

Pages: 70-93 Views: 302 Downloads: 79

Impact of Counterfeit Products on Consumer Buying Behavior

Abstract References DOI:  10.5281/zenodo.6911927

Author(s): Dr. Masood Hassan , Zakia Raheel , Komal Akram , Shafaq Ali , Lamisa Khowaja ,

Pages: 59-77 Views: 318 Downloads: 95

Life Satisfaction of Married Women: Working Women Vs. Housewives

Abstract References DOI: 10.5281/zenodo.6911437

Author(s): Dr. Masood Hassan , Preh Ashfaq Bhutto , Abeer Zainab ,

Pages: 94-99 Views: 372 Downloads: 84

Determinants of Employee Retention- A Literature Review

Abstract References DOI: 10.5281/zenodo.6911940

Author(s): Dr. Masood Hassan , Abdul Moiz Khan , Areeba Shaikh , Komal Naz , Mulaika Khalil Ahmed , Sanoria Khalid ,

Pages: 78-85 Views: 282 Downloads: 89

Work-Life Balance and Employees of Corporate Sector of Pakistan

Abstract References DOI: 10.5281/zenodo.6911566

Author(s): Dr. Masood Hassan , Dua Shaikh , Abdul Moiz Dawra ,

Pages: 100-107 Views: 338 Downloads: 71

Impact of Social Media Platforms on Student Learning

Abstract References DOI: 10.5281/zenodo.6911962

Author(s): Dr. Masood Hassan , Natasha Khan ,

Pages: 86-93 Views: 286 Downloads: 94

Social Media Factors That Impact Buying Intentions of Consumers Towards Brands

Abstract References DOI: 10.5281/zenodo.6910744

Author(s): Dr. Masood Hassan , Saadat Ali Khan , Daniyal Siddiqi , Mian Muhammad Mustafa Rehman ,

Pages: 90-104 Views: 271 Downloads: 76

A Literature Review on the Effects of Ecommerce on Small Businesses

Abstract References DOI: 10.5281/zenodo.7154157

Author(s): Dr. Masood Hassan , Ayaz Ali , Sehrish Aslam , Laiba Imran ,

Pages: 42-46 Views: 198 Downloads: 46

Impact of Work-Life Balance on Job Satisfaction- A Case from Media Industry of Karachi

Abstract References DOI: 10.5281/zenodo.6911643

Author(s): Dr. Masood Hassan , Ali Sultan ,

Pages: 108-114 Views: 321 Downloads: 81

How Experiential Marketing Effects Urban Consumers

Abstract References DOI: 10.5281/zenodo.6912016

Author(s): Dr. Masood Hassan , Shahrukh Farooq , Hamad ud din , Naser Malik ,

Pages: 93-104 Views: 261 Downloads: 82

Sexual Harassment in the Workplace

Abstract References DOI: 10.5281/zenodo.6910781

Author(s): Dr. Masood Hassan , Zehra Batool , Sara Khan , Syed Ammar Ali , Umer Khalid ,

Pages: 105-112 Views: 297 Downloads: 75

A Review of Social Networking Sites and Academic Performance of Students

Abstract References DOI: 10.5281/zenodo.7154160

Author(s): Dr. Masood Hassan , Rabbiya Khan ,

Pages: 47-54 Views: 213 Downloads: 57

Factors Affecting Students Learning and Behavior

Abstract References DOI: 10.5281/zenodo.6911679

Author(s): Dr. Masood Hassan , Ayesha Adil , Samina Ashraf ,

Pages: 115-124 Views: 282 Downloads: 72

How Organization Business and Personal Business Can Use Social Media?

Abstract References DOI: 10.5281/zenodo.6912034

Author(s): Dr. Masood Hassan , Saad Tahir , Hassan Tahir , Sherwin Kumar ,

Pages: 105-125 Views: 254 Downloads: 73

Subliminal Advertising and Its Impact on Motivating and Affecting Consumers Buying Behavior

Abstract References DOI: 10.5281/zenodo.6910795

Author(s): Dr. Masood Hassan , Nawal Karim Khan , Hyder Idris Esmail ,

Pages: 113-123 Views: 320 Downloads: 83

Consumers Perception towards Chinese Smart Brand Phone TECNO

Abstract References DOI: 10.5281/zenodo.7154130

Author(s): Dr. Masood Hassan , Mohammad Wasay Abbasi , Ali Ashad Siddiqui , Hamza Aijaz , Haris Khan ,

Pages: 91-103 Views: 180 Downloads: 41

Impact of Digital Marketing on Consumer Buying Behavior- A Study from a Metropolitan City Karachi

Abstract References DOI: 10.5281/zenodo.6911693

Author(s): Dr. Masood Hassan , Ali Shahbaz Khan Saldera , Javeriya Ibrahim , Armaghan Nadeem , Ahmed Jamil ,

Pages: 125-140 Views: 315 Downloads: 77

Does Media Play a Vital Role in the Objectification of Women As a Sex Symbol?

Abstract References DOI: 10.5281/zenodo.6912044

Author(s): Dr. Masood Hassan , Farzan Ahmed , Laiba Jamshed Khan , Muhammad Hamza Khan , Osama Bin Aasim , Shahab Sheikh ,

Pages: 126-137 Views: 275 Downloads: 79

Digital Marketing Sustainability

Abstract References DOI: 10.5281/zenodo.6910821

Author(s): Dr. Masood Hassan , Beenish Kazmi , Humayun Soomro ,

Pages: 124-134 Views: 360 Downloads: 93

The Impact of Brand Extension on Brand Personality a Case Study of Nestle Pakistan

Abstract References DOI: 10.5281/zenodo.7154136

Author(s): Dr. Masood Hassan , Muhammad Saif Rizwan Jeewa , Arsal Arif , Khushboo Davi , Rabia Jawad ,

Pages: 104-112 Views: 178 Downloads: 45

The Influence of Bloggers Recommendation on Consumer Purchasing Behavior

Abstract References DOI: 10.5281/zenodo.6911709

Author(s): Dr. Masood Hassan , Syed Muhammad Sahal Alvi ,

Pages: 141-157 Views: 281 Downloads: 78

The Impact of Advertising on Consumer Buying Behavior

Abstract References DOI: 10.5281/zenodo.6912063

Author(s): Dr. Masood Hassan , Neelash Kumar , Marium Rashid , Ibad Ul Zaman Khan , Sana Niaz , Anza Gaffar ,

Pages: 138-145 Views: 321 Downloads: 91

Impact of CSR on Brand Image

Abstract References DOI: 10.5281/zenodo.6910837

Author(s): Dr. Masood Hassan , Saad Salman , Amema Rizwan , Zarak Nadeem Khan , Sabahat Bibi , Mahrukh Razzak ,

Pages: 135-145 Views: 243 Downloads: 73

The Effects of Socialization on Employee Commitment at Workplace

Abstract References DOI: 10.5281/zenodo.6907135

Author(s): Dr. Masood Hassan , Khizra Imran , Iqra Akhtar Jafrani ,

Pages: 78-91 Views: 254 Downloads: 76

A Review on Digital Marketing and Its Role in the Business

Abstract References DOI: 10.5281/zenodo.7154142

Author(s): Dr. Masood Hassan , Muhammad Saad , Muhammad Faisal Ali , Muhammad Bilal , Dheeraj Kumar Punjabi ,

Pages: 113-128 Views: 193 Downloads: 43

Impact of Western Fashion over Traditional Fashion in Pakistan

Abstract References DOI: 10.5281/zenodo.6911723

Author(s): Dr. Masood Hassan , Rida Rubab Rehman ,

Pages: 158-164 Views: 365 Downloads: 82

Impact of Organization Culture on Employees Performance

Abstract References DOI: 10.5281/zenodo.6910873

Author(s): Dr. Masood Hassan , Nimra Khalid , Sanjna Devi , Almas Qayyum , Muhammad Mustafa ,

Pages: 146-161 Views: 388 Downloads: 77

A Review on Organization Culture and Employee Performance

Abstract References DOI: 10.5281/zenodo.7154149

Author(s): Dr. Masood Hassan , Fizzah Shahid , Farzeen Shahid , Mehreen Ejaz ,

Pages: 129-136 Views: 163 Downloads: 38

The Impact of E-Commerce on Consumer Buying Behavior in Pakistan

Abstract References DOI: 10.5281/zenodo.6910885

Author(s): Dr. Masood Hassan , Ali Meesum Tammar Shah Bukhari , Sara Wahid ,

Pages: 162-176 Views: 334 Downloads: 72

A Literature Review on the Anxiety Order

Abstract References DOI: 10.5281/zenodo.6907244

Author(s): Dr. Masood Hassan , Muhammad Misbah Uddin , Syeda Naveera Tehar , Narendar Kumar , Sheikh Saba Saeed ,

Pages: 92-99 Views: 321 Downloads: 81

The Impact of E-Books on Young People and Their Motivation Levels

Abstract References DOI: 10.5281/zenodo.6907290

Author(s): Dr. Masood Hassan , Ayesha Imran Khan , Muhammad Aqib Khalique , Abdul Moiz ,

Pages: 100-107 Views: 235 Downloads: 76

Creating Positive Social Impact through Sports Events

Abstract References DOI: 10.5281/zenodo.7154153

Author(s): Dr. Masood Hassan , Abdullah Silat , Sanya Malik ,

Pages: 137-149 Views: 203 Downloads: 47

Work-Life Balance and Employees of Corporate Sector of Pakistan

Abstract References DOI: 10.5281/zenodo.6910934

Author(s): Dr. Masood Hassan , Muhammad Mujtaba , Ashhad Shah , Muhammad Usama Noor ,

Pages: 177-187 Views: 241 Downloads: 71

Job Satisfaction and Employee Turnover

Abstract References DOI: 10.5281/zenodo.6907308

Author(s): Dr. Masood Hassan , Anika , Ali Zain , Usama Malik , Arsalan Shiekh ,

Pages: 108-119 Views: 291 Downloads: 71

Factors Affecting the Gender Pay Gap in Pakistan

Abstract References DOI: 10.5281/zenodo.6910969

Author(s): Dr. Masood Hassan , Abeera Soomro , Muhammad Bin Nouman , Hira Lashari ,

Pages: 188-197 Views: 254 Downloads: 78

Effects of Noise Pollution on Mental Health in Pakistan

Abstract References DOI: 10.5281/zenodo.6907320

Author(s): Dr. Masood Hassan , Ashir Azim Tunio , Ahmed Yar Khan , Neiha Imran , Muhammad Umair Barry , Haya Afeef ,

Pages: 120-127 Views: 254 Downloads: 79

A Review on Causes and Consequences of ARAB SPRING

Abstract References DOI: 10.5281/zenodo.6911025

Author(s): Dr. Masood Hassan , Muhammad Shahnawaz Maqbool , Mohammad Sami Hanif ,

Pages: 198-204 Views: 259 Downloads: 87

Impact of Logistic Collaboration on Supply Chain Performance

Abstract References DOI: 10.5281/zenodo.6907328

Author(s): Dr. Masood Hassan , Rana Muhammad Qasim ,

Pages: 128-135 Views: 253 Downloads: 69

Impact of Advertisement on Consumer Purchase Decision: A Case Study of Cosmetic Industries in Mauritius

Abstract References DOI: 10.5281/zenodo.6907341

Author(s): Dr. Masood Hassan , Mahatma Jam Mercedes ,

Pages: 136-147 Views: 312 Downloads: 71

The Influence of Students Perception on Subject Choice at Tertiary Level: A Case Study of Colleges of Sindh

Abstract References DOI: 10.5281/zenodo.6907397

Author(s): Dr. Masood Hassan , Dua Bahleem , Sajid Jawaid ,

Pages: 148-162 Views: 261 Downloads: 82