Impact of Western Fashion over Traditional Fashion in Pakistan

Author(s)

Dr. Masood Hassan , Rida Rubab Rehman ,

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Volume 11 - May 2022 (05)

Abstract

Students' lives are profoundly influenced by Western fashion, both positively and negatively. There is a lack of skepticism regarding the influence of culture on the education and lifestyle of young people. The purpose of this study was to determine the effects of Western culture on the way of life of college students on various university campuses. The purpose of this extensive study is to educate young people about the negative effects of cultural imperialism on their university experience. Both male and female university students made up the sample population for this study. The data was collected using a Likert scale questionnaire. Research shows that Western culture has had a significant influence on university students' social and lifestyle ideals. Every aspect of university life, from social differences to cultural preferences, has been strongly influenced by Western culture. According to the students' own words, Western culture has had an effect on even the most mundane aspects of university life, such as the process of being rejected.

Keywords

Western fashion/culture, Traditional fashion/culture, Youth lifestyle, Mass media, Ethics & values.

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